Creating a new campaign lets you promote your products within the retail platform. You can target a product category or select specific items, then set details like budget, schedule, and target CPC. This guide walks you through each step to help you set up and manage your campaign.

How to create a campaign

Click “+ New campaign” in the top-left to begin creating a new campaign.

You can choose to target either a category or specific products (if enabled):

Category

Select a single product category using the checkboxes. All products from your brand within the selected category will be eligible for promotion. [Retailer Name] automatically selects the most relevant products to feature based on bid strength, historical performance, and campaign settings.

To promote across multiple categories, make one campaign per category.

Specific products

These are subject to enablement per retail environment. ToggleManual selectionto handpick specific products from your feed. You can choose products across categories.

UseShow selected onlyto focus your view on the selected items.

Setting campaign details

After selecting your targeting method, clickNextto configure the:

• Campaign name
• Start and end dates
• Target cost per click (CPC)
• Total budget
• PO number (optional)

Target Cost Per Click (CPC):

Target CPC is the average amount you’re willing to pay per click. While daily CPC may vary, the system will optimize to reach your set average over time. If your campaign isn’t receiving impressions or clicks, consider increasing your CPC to stay competitive.

Aminimum bid thresholdapplies. Campaigns below this minimum value will not be eligible to serve.

Total Budget

This is the maximum amount your campaign can spend during its active period. The platform usesbudget pacingto distribute spend evenly and ensure sustained visibility. Campaigns with low budgets or long durations may show less frequently each day.

Activate or pause a campaign

New campaigns are created in apaused state. Use the toggle to activate or pause the campaign as needed. The campaign will only begin delivering from its scheduled start date.

Article last reviewed 30 October 2025 12:17